The report covers the Global Baby Care Products Market Size Industry Trends and is segmented by Product Type (Baby Skin Care, Baby Hair Care, Baby Toiletries as well as Baby Food & Beverages); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drugs, Online Retail Stores and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, Middle East & Africa). The report provides the market size and value in (USD Million) over the forecast years for the above segments.

Baby Care Products Market Size

Overview of the baby care products industry

Leading manufacturers in the baby care products market are capitalizing on the opportunities presented by emerging markets in Asia-Pacific to expand their consumer base. Major players are investing in physical retail and promotions to reduce the impact of a single promotion. Omnichannel strategies are likely to boost the return on investment. The market offers a diverse product portfolio, including organic infant nutrition and prebiotic-enriched infant nutrition products. Nestle SA is one of the top revenue generators, with popular brands such as Ceregrow, Lactogen, and Gerber, followed by Procter Gamble, of which Pampers is the most preferred brand. Major multinational consumer goods companies are expanding their core personal care brands to introduce premium baby care products. Johnson Johnson and Unilever PLC respectively introduced extensions of their core Aveeno and Dove brands to offer lotions, creams, soaps, shampoos and baby washes.

Baby care products market news

July 2022 Danone launches new Aptamil, Milk and Plant Blend baby formulas. These products contain soy protein and plant oils, such as sunflower, coconut, rapeseed, chicory root-derived oils, fats and fibres. April 2022 Nestlé Gerber launches its first plant-based baby food range Plant-Tastic. The range features a full range of organic plant-based toddler foods, from pouches to snacks to bowls. The products are made using nutrient-rich legumes, whole grains and vegetables to provide a complete source of plant protein. May 2021 Pamper, a Procter Gamble brand, adds a new hybrid diaper to its Pure Protection range. These diapers are partly reusable and partly disposable, reducing the use of disposable materials by about 25% compared to before.

Baby Care Industry Segment

Baby care products such as skin care, hair care, and toiletries are specially designed for babies due to their sensitive skin. These products are essential throughout the growth phase of the baby. Similarly, baby food and beverages contain essential nutrients that provide nourishment and promote growth. The baby care products market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into baby skin care, baby hair care, baby hygiene products, and baby food and beverages. Baby toiletries are further subdivided into bath products, perfumes, diapers, and baby wipes. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, drugstores/pharmacies, online retail stores, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, Middle East & Africa.